Materials in Minutes – Price vs Prescription

Jan 16, 2016 No Comments by

A series of video clips from Building Materials industry Thought Leader, Brendan Lowen. No more than 2 minutes in length, Brendan will touch on industry news, disruptive trends and product analysis of the buildings materials industry in Southern Africa. Here Brendan discusses the difference between selecting a material by price or through prescription (or specification). […]

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Knauf AMF – Focus on Southern Africa

Nov 17, 2015 No Comments by

The recently held Green Building Council Convention, annually held at the Cape Town International Convention Centre, showcased high profile industry thought-leaders, engaging discussions as well as performance materials in the exhibition hall. As a proud associate of Advanced Building, Knauf AMF showcased various acoustic solutions fit for various building types. Represented locally in South Africa […]

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Influencing Africa, why some don’t get it?

Nov 09, 2015 No Comments by

With reference to a previous post titled, “Where price and prescription collide“, I alluded to factors which typically dissimulate between a Eurocentric approach to an “African way” of business. Pertinent to the building materials industry, the difference that exists is constantly revisited with multiple campaigns that are generally driven by a marketing approach to an […]

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